Gadget vifalataye: CES takaniki duniya mein agali badi chijo ko pradarshit karne ke liye design kiya gya ek karyakram hai. Yah ek aisa manch hai jaha koi bhi ek behatarin aaidiya le sakta hai. Aur use duniya ko dikha sakta hai.
Halanki, isne flop filmo ki bhi achchhi mejbani ki hai. Inme se kuchh flop filme “vifal vicharo ki pradarshani” ki badaulat apni shuruaat ke varsho baad show mein laut aai. Pradarshani, jo ab apne dusare varsh mein hai. Hamara uddeshy praudyogiki ki kuchh sabse badi vifalatao ko ujagar karna aur yah batana hai. Ki ve sabhi galat kyon hui.
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koi bhi surakshit nahi hai. Aur badi companys ke pas vastav mein sharm ke is hol mein utpad lane ki adhik sambhavana ho sakati hai. Yadi koi chhoti company kuchh kachara paida karati hai. To sambh hai ki vah gumanami mein rahegi. Lekin Google, Amazon aur Michrosoft jaisi companys ke pas yah sunishchit karane ki drshyata hai. Ki unaki jodi sarvajanik chetana mein banee rahe.
Is suchi ke kuchh utpad aaj ki mukhyadhara takanik ke saman bhi dikh sakate hain. Ek tark hai ki un utpado ko unake samay se thoda pahle jari kiya gaya tha. Aur ya to takanik ya mang abhi tak nahi thi. Aur bilkul ajib, bure ya, kuchh mamalo mein, khataranak the.
Unaki viflata ka karan jo bhi ho, yaha takaniki (Gadget vifalataye)mein kuchh sabse badi flop filme di gai hain. Prelaunchh.com’s ki “vifal vicharo ki pradarshani” ke saujany se.
Gadget vifalataye: The Apple Pippin
90’s ke dashak ka madhay kuchh had tak Kansol Gaming ka svarn yug tha. 5vi Kansol pidhi ne sony ke mool playstation ko Nintendo 64 ke saath aamne-samne dekha. PC Gaming Doom ki pasand ke saath ek achchhi jagah par thi. Jisse samaj ke adhik chintit halako mein uthal-puthal mach gai. Jabaki duaro mein thos yade paida hui.Aur online gaming Sega Dreamcast ke rup mein shritij par thi.
Adhikansh lokapriy taknik ki tarah, Apple karravai ka ek hissa chahta tha. Kansol ki duniya mein silikon vaili ki diggaj company ka pravesh Apple Pippin ke rup mein hua. Jo ek multimedia platform hai. Jo game khel sakta hai. Media chala sakta hai aur PC ke rup mein kary kar sakta hai. Isaka apna niyantrak tha, aur platform ko svayan tisre pakshon ko license diya gaya tha. Jinhone baad mein apne svayam ke sanskaran banaye aur jaree kiye. Jabaki Pippin ke kuchh pahaluo ko duradarshi ke rup mein varnit kiya ja sakta hai. Vishesh rup se ek manoranjan kendr banaane ka nirnay jo aadhunik Kansol se bahut bhinn nahi hai. Yah avadharna puri tarah se vifal rahi.
Apple duara uchch ant ko lakshit karane ke bavajood, jaisa ki ve aamataur par karte hain. Hardware kathit taur par kamazor tha, bikri bahut kam thi, platform par kuchh game the. Aur puri chiz ek bahut hi shant maut ho gai. Yadi Apple ne Pippin se koi sabak sikha hai. To unhone apne utpado ke liye puri kimat vasul. kar amiro ki jarurato ko pura na karana shamil nahi kiya. Yah aaj bhi company ki karyapranali hai. Aur anivarye rup se aagami vizan pro ke liye iska gameplan hai.
Microsoft Zune
Jab bhi koi badi takniki company (Gadget vifalataye) koi safal utpaad luanch karati hai. To usake pratiduandi us par apani raay rakhne mein kabhi pichhe nahi rahate. Microsoft ke Zune MP3 player ka zune mp3 player ka mamala bhi aisa hi saath tha. Jo ki Apple ke iPod ka javab tha. Jo Fal-aadharit company ke audio storage device ke duniya mein. Pahlii baar dhoom machane ke 5 saal baad bazar mein aaya tha.
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Microsoft ka Zune bahut sare sangit ko sangrahit aur chla sakta tha, lekin isake shuruaati rang thode fike the. Aur yah us samay ke samaan electronics ki tulna mein bahut bada tha. Isane kisi tisare paksh ke samarthan ki peshakash nahi ki. Aur kahi adhik lokapriy MP3 prarup ke bajay WMA files par bharosa kiya.
Zune vastav mein kit ka ek kharab hissa nahi tha. Kuchh logo ko apne liye bhi purani yade hoti hai. Mudda yah hai ki Zune ek iPod jitana achchha nahi hai. Aur Sony ki marketing Apple jitani achchhi nahi aisa tab hua. Jab Apple ke MP3 players ne bazar par kabza kar liya, jisse aur bhi adhik nukasan hua. Parinamsvarup, iPod behad safal ho gaya. Aur Microsoft ke pratidvandi sistam ne antatah 2012 mein band hone se. Pahle kuchh samay ke liye kam karna band kar diya.
Gadget vifalataye: Amazon Fire Phone
Amazon utpad do tariko mein se ek mein ja sakte hain. Company ke home assistants aur smart speaker aam taur par bahut achchhi tarah se banaye jaate hain. Inaki kimat bahut achchhi hoti hai aur ye apna kaam sarahaniye dhang se karte hain. Dusari or, isaki goliya Tabasco brand Eye wash ki botal se bhi badatar hain. Lekin company ka haliya itihas mein ek takaniki vifalata. Itani buri tarah dabi hui hai ki isane “lagabhag Amazon ki pratishtha ko apne saath le liya.”
The Fire Phone mein kuchh anuthi visheshataye thi. Jisame screen par 3D prabhav bhi shamil tha jo upyogakarta ke sir ki sthiti ke aadhar par. App icon ko ghumayega. Khudara shetr ki diggaj company ne us marketing rananiti ko bhi chhod diya. Jisane varsho se usaki itani achchhi seva ki hai. Jabaki kuchh utpad – jaise smart speaker ki Echo series – kabhi-kabhi bahut kam kimat par beche jaate hain. Fire Phone ki kimat sidhe Samsung Galaxy aur Apple ke iPhone ke saath pratispardha karne ke liye rakhi gai thi.
Samsung aur Apple dono hi smartphone bazar mein achchhi tarah se sthapit the. Vaphadar anuyayiyo aur varsho ki saflata ke saath Amazon is shetr mein bilkul naya tha. Aur yakinan use turant shirsh par pahunchane ki koshish nahi karani chaahiye thi. Aakhirakar, kharab bikri ke karan aisi sthiti utpann ho gai ki log $0.99 mein. Ek fire phone kharid sakate the. Lekin $170 miliyan muly ki bina bikri vastu-suchi abhi bhi damp ki ja rahi thi.
Gadget vifalataye: Twitterpeek
Akele Twitter ke liye design kiye gaye devce ke liye bhugatan karne ki kalpana kare. Aap isaka upayog call karane, web browse karane ya platform se bahar kuchh bhi karane ke liye nahi kar sakte. Khair, vah device maujud hai aur peek namak company ne ise 2009 mein jari kiya tha. Jabaki smartphone ne us samay duniya mein toofan machana shuru kar diya tha. Aur antatah social media ke liye kai logo ke pasandida device ban gai. Yah layak hai yah dekhate huye ki Apple ke app store mein 2010 tak ek samarpit aur muft. Aadhikarik Twitter App nahi tha.
Jab lokapriy tritiy-paksh App Tweetie ko us company dvara adhigrahit kiya gaya jise ab ‘X’ ke naam se jaana jaata hai. kaee logon ko mobail brauzar ke maadhyam se soshal meediya tak pahunch banaanee padee, jo lagabhag 15 varshon baad bhee ek kashtadaayak anubhav hai. Twitter bhi avishvasaniy rup se lokapriy ho raha tha. tvitar bhee avishvasaneey roop se lokapriy ho raha tha. in karako ka sanyukt matalab yah hai ki ek samarpit twiting device thoda murkhataapurn lag sakta hai, lekin 2009 mein yah ek hasyaspad avadharana nahi thi.
Us samay ki samikshao ke anusaar, isane profiles ko buri tarah se sambhala, bahari kahaniyo ke link keval text the. Koi khoj function nahi tha, aap device ke madhyam se logo ka anusaran nahi kar sakate the ya unake purane twits nahi padh sakte the, aapko twits par Enter par click karana padata tha puri post dekhe, aur din bhar bhi har taraf se bekar tha. Chijo ki dhvani se, twitterpeek aagaman par band ho gaya tha, aur smartphone aur isaki karyakshamta vaastav mein isake vinash ko band karane ke liye jhuth bola gya, shaayad bahut bada antar nahi aaya.
Gadget vifalataye: Google Nexus Q
Halanki Google astitv mein sabase safal takaniki companyo mein se ek hai, Fir bhi unhe nirantar vifalatao ka samna karna pada hai. Jabaki Stadia aur Google glaas turant dimag mein aate hain, asvikar dher ke shirsh par utpad nissandeh the Nexus Q hai. Avadharana svayam kafi smart thi. Aap kisi phone ya tablet ko golakar vastu se aur baad mein apane gharelu manoranjan system se aasani se Content kar sakate hain. Samagri ko Nexus Q ke madhyam se cloud par bhi bheja ja sakta hai, aur media ko youtube aur play music jaise madhyamo se stream kiya ja sakta hai.
Nexus Q kuchh karano se buri tarah vifal raha. Pahali kimat thi. Jabaki ek streaming hab upayogi hai, Unit par $299 kharch karana, usake saath aane vale speakar ke set ke liye $399 aur aadhikarik kebal ke liye $49 kharch karana, bahut adhik hai. Yah sab keval $750 se kam mein aata hai, aur gharelu manoranjan ki duniya mein yah apane aap mein vishesh roop se atyadhik nahi hai.
Halanki, kai sambhavit grahako ka manana tha ki Nexus Q ki kimat bahut zyada thi. Isake baad platform pratibandho ke karan samasya aur badh gai. Jabaki samaan upakarano meinNetflix, Hulu, aur Spotify jaisee cheezo tak pahunch shamil thee – the Nexus Q keval google ke svaamitv vaale App ki anumati deta hai. Isaliye yadi aapako jo gaana pasand hai vah youtube ya play music par nahin hai, ya jo show aap chaahate hain vah play movies par nahin hai, to aap bhaagy se baahar hain. Nexus Q mein shamata th, lekin ise hamesha google ki sabse badi galatiyo mein se ek ke rup mein jaana jayega.
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Gadget vifalataye: Juicero
juisero itihas ka ek vastavik namuna hai. Yah is baat ka ek aadarsh udaaharan hai ki kaise sabse achchhi tarah se samarthit startups bhi apane prachaar ko pura karane mein vifal ho sakate hain, aur yah bhi dikhata hai ki log kisi bhi chij par paisa kaise fenkenge. Ankit muly par, yah rasoi upakaran ka ek smart tukada tha jo maang par taaja ras nichod sakata tha. Kickstarter par lagabhag 120 miliyan dolar ki funding ikattha karane ke liye bikri ki pich kaafi aashvast karane vaali thi. Kickstarter ke alava, smart juiser $400 ki bhaari kimat par bika. Durbhaagy se, un samarthako ko jo mila vah prabhavashali se kam tha.
sau shabdo mein sankshepit karana
Ghotale ki puri seema ko kuchh sau shabdo mein sankshepit karana lagabhag asambhav hai. Isalie yaha kuchh mukhy ansh diye gaye hain. Juicero ne taaje falon aur sabjiyo ko kuchalakar juice nahi banaya. Isake bajay usane pahle se juice vaale utpado ke mahange packs par bharosa kiya. Un packets mein QR code the. Jo yah sunishchit karate the ki Juisero ko sasta knockoff nichodane ke liye “dhokha” nahin diya ja sake.
Device, jise kisi karan se kam karane ke liye WiFi connection ki aavashyakata hoti hai. Jisaki koi thaah nahi le sakata, mul rup se in packs se taral nichodane ke liye upayog kiya jaata hai. Aur ise pura karane ke liye. Yah pata chala hai ki maanav haatho ki ek jodi ek Juicero pack ko samaan rup se prabhavi dhang se nichod sakate hain.
Kaha gaya ki haatho ko internet se connecte hone ya kisi app ke maadhyam se sanket dene ki bhi aavashyakata nahi hai. Juicero ke prati nishpaksh rahe, maamala tool pakadane ke baad, company ne un sabhi moorkho ko paise vaapas karane ki peshakash ki jo ek upakaran kharidane ke liye paryaapt the. Yah ek sanketak ke rup mein bhi kaam karata hai ki har chj ko “Internet of Things” ka hissa hone kee aavashyakata nahi hai. Apana hee ras nichod lo.
Oakley Thump
Takaniki rujhaan kabhi-kabhi chakro mein aate hain, aur vartamaan chakr hamare liye Meta aur designer eyewear nirmata Ray Ban ke bich ek sahayog lekar aaya hai, jo google glaas ke ek ajeeb sanyojan aur 2000 ke dashak ki shuruaat se pahanane yogy takanik ke ek bhule huye tukade jaisa dikhata hai. Lagabhag kuchh dashak pahale, Oakley ne sangit aur aankhon ki suraksha ko milakar Oakley Thump banaaya, jo ek antarnirmit MP3 player ke saath rango ki ek jodi thi.
Oakley ke MP3 dhoop ke chashme ki lonching ke samay kimat 350 dolar tak ho sakati thi, ve ek gigabyte tak sangit sangrahit karate the, aur us samay ke sabase lokapriy fail svarupo ke saath kaam karate the. FLAC suchi mein nahi tha, lekin antarnirmit speakar sambhavatah dosharahit prarup ke saath nyaay nahi kar payenge.
Jaha tak yah baat hai ki ve karagar kyon nahi hui, us samay unhe “unfashionable and technologically backward” bataya gaya. Isaliye hum keval yah maan sakate hain ki takanik itani achchhi nahi thi ki sab kuchh achchha dikhe aur theek se kaam kare. Aise tark hain ki takanik abhi bhi vaisi nahi hai jaha is tarah ki pahanane yogy takanik ke liye isaki aavashyakata hai, aur samajik svikrti ek aur badha hai jise smart chashme ko todane ki jarurat hai. Isalie is baat ki puri sambhaavana hai ki hum aane vaale varshon mein Meta ke Ray Bans ko bhi isi tarah ki suchi mein dekh sakate hain.
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